A leading raw materials manufacturer for the dessert industry aimed to expand its B2B clientele in restaurants, cafes, hotels, and F&B kiosks. Crafting a Google Ads campaign, we aimed to boost brand visibility and generate leads from the dessert industry. Leveraging this Google Ads data, the client introduced a new product line: ready-made desserts for bulk orders.
Results Achieved: Beyond expanding the raw materials customer base and increasing sales, the client tapped into a newly discovered niche, thus creating another product line, and a new revenue stream
Conclusion: This case study illustrates how data-driven strategies can reshape business trajectories.